Social media is a wonderful thing and can really aid businesses to grow. I am quite partial to it and i use all types of social media to help advertise my blog. I recently read an article on the Telegraph which spoke about how Twitter is planning to expand into an e-commerce platform also. I thought this was quite relevant to a unit i am studying in my final year which actually looks at E-Business Management.
Leaked documents have revealed that Twitter is planning to allow its 232 million users to buy products directly from the site, as part o a new online retail venture called Twitter Commerce. According to 'Re/code' which is a technology blog, Twitter is partnering up with US e-commerce site 'Fancy', which counts Twitter founder Jack Dorsey as an investor and board member.
Mock-ups of the e-commerce proposal show how Twitter users could make a purchase from seeing a tweet with a picture of a product and a button that says 'buy with Fancy'. Facebook has attempted a similar move in September 2012 when it launched their Gifts spin-off that allowed users to buy physical goods from the site. However, it scrapped the scheme after less than a year due to a lack of user demand…could this be the same for Twitter?
What do you think about Twitters new e-commerce venture?
Speak soon!
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